Clustering e-Banking Customer using Data Mining and Marketing Segmentation
نویسندگان
چکیده
منابع مشابه
Mining the Banking Customer Behavior Using Clustering and Association Rules Methods
The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...
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ژورنال
عنوان ژورنال: ECTI Transactions on Computer and Information Technology (ECTI-CIT)
سال: 1970
ISSN: 2286-9131,2286-9131
DOI: 10.37936/ecti-cit.200621.53272